Toluna is a market research platform that connects consumers with companies seeking feedback on products, services, and brand strategies. Through surveys, polls, and product testing, Toluna users earn points that can be redeemed for PayPal cash, gift cards, or other rewards. The platform focuses on both quantitative and qualitative research, offering insights to industries like retail, healthcare, and automotive. With a presence in over 70 countries and available in multiple languages, Toluna encourages global participation, enabling users to share opinions via its website or mobile app​.

To qualify for Toluna, users must be at least 16 years old and reside in one of the 70+ eligible countries, including the U.S., Canada, the U.K., and other parts of Europe and Asia. Signing up is free, and users are required to complete a demographic profile to receive relevant survey invitations. No specific educational background or work experience is needed, but participants should answer survey questions honestly and consistently to avoid disqualification or account suspension. Engaging regularly with the platform, through surveys, polls, and product testing, helps maximize earning opportunities. A valid PayPal account or access to gift card redemption options is also essential, as these are the primary payout methods offered by Toluna.