About Toluna
Toluna is a market research platform that connects consumers with companies seeking feedback on products, services, and brand strategies. Through surveys, polls, and product testing, Toluna users earn points that can be redeemed for PayPal cash, gift cards, or other rewards. The platform focuses on both quantitative and qualitative research, offering insights to industries like retail, healthcare, and automotive. With a presence in over 70 countries and available in multiple languages, Toluna encourages global participation, enabling users to share opinions via its website or mobile app.
Who can apply
To qualify for Toluna, users must be at least 16 years old and reside in one of the 70+ eligible countries, including the U.S., Canada, the U.K., and other parts of Europe and Asia. Signing up is free, and users are required to complete a demographic profile to receive relevant survey invitations. No specific educational background or work experience is needed, but participants should answer survey questions honestly and consistently to avoid disqualification or account suspension. Engaging regularly with the platform, through surveys, polls, and product testing, helps maximize earning opportunities. A valid PayPal account or access to gift card redemption options is also essential, as these are the primary payout methods offered by Toluna.
What workers say
Jay
United States · Used it 1–3 months
Doesn’t recommendIf I could leave 0 Stars, I would. Toluna is DEPLORABLE
Signed up, was approved, verified my email from one sent to me from Toluna, and completed user profile demographic and background/interests queries (in excess of 2 hours) - THREE TIMES at their direction (via website & Toluna App). The next day, returned, attempted login but received a message stating no account with my credentials existed. During the following days, attempted sign-in, albeit without success. My thought: perhaps something had to be done on their end. I contacted support. After over 20 emails of correspondence suggesting troubleshooting steps already attempted in the prior emails, i was informed there was no record an account with my info. (This was, in fact, the problem at hand. Which raises the question: how did i arrive at the Demographic etc. Queries if said account was, in fact, not created. After nearly 2 days and no answer given, I received an email asking me to sign up yet again. Being a Baseball fan and three strikes from my other attempts, all i could do was laugh and respond “Are you freakin kidding me?” Left no other conclusion which I’m fairly certain any rational person with half a brain would arrive to: Toluna lacks integrity and competence in their workforce OR Toluna is simply a Scam, Hoax, or Phishing Scheme on the quest for Personal Information. Talk about a WASTE of TIME and ENERGY.

















