Pinecone Research is an online survey platform where members can earn rewards for sharing their opinions on various products and services. Participants are invited to complete surveys that influence product development, and in return, they receive points that can be redeemed for cash, gift cards, or other rewards. The platform aims to gather valuable consumer insights to help companies improve their products.

To qualify for Pinecone Research, participants must be at least 18 years old and typically receive an invitation to join based on demographic criteria to ensure a diverse panel. There are no specific skills required, but members should be comfortable completing surveys and sharing their opinions on various products. The platform looks for individuals who can provide honest and thoughtful feedback to help companies improve their offerings.