Sago is a market research company with over 55 years of experience, offering a comprehensive suite of qualitative and quantitative capabilities. They connect businesses with diverse audiences to provide valuable insights through adaptive solutions and a consultative approach.

To join Sago's panel, individuals should be articulate, enthusiastic, and honest. The company welcomes memberships from various demographics, including consumers, business professionals, and medical professionals. Panel members participate in marketing research studies in various ways, such as focus groups, online surveys, and product testing.