FocusGroup.com is a platform that connects individuals with paid market research opportunities, including online and in-person focus groups, product testing, and surveys. Owned by Sago (formerly the Schlesinger Group), the platform provides flexible ways to earn supplemental income by participating in research studies on various topics, such as consumer products or social issues. Participants may earn anywhere from $50 to $200 per session, with some studies offering even higher payouts based on complexity and duration. Users must complete detailed profiles to receive relevant study invitations, and pre-screening questionnaires help match participants to studies that fit their demographics and interests. While lucrative, the availability of these opportunities can be inconsistent, and not all users qualify for every study they apply to. Compensation is typically provided through points redeemable for gift cards to popular retailers or Visa debit cards, though cash payouts are not currently supported. For those looking to explore paid market research, FocusGroup.com offers a legitimate but occasionally irregular income source with opportunities to influence market trends and new products.

To qualify for participation on FocusGroup.com, users must be at least 18 years old and complete a detailed profile with demographic information to improve their chances of being matched with relevant studies. Many studies require participants to fit specific criteria, such as location, age, or occupation, which are assessed through pre-screening questionnaires. While no formal education or work experience is needed, the ability to provide thoughtful and honest feedback is essential. Participants must regularly monitor the platform or email invitations since high-paying studies often fill up quickly. Acceptance into studies may not always be guaranteed due to the competitive nature of some opportunities.