The Virtual Lab, part of the University of Chicago Booth School of Business's Roman Family Center for Decision Research, conducts innovative behavioral science studies online. Through remote surveys, interactive experiments, and video calls, the lab explores how people make decisions and form judgments. The platform allows participants to engage in meaningful research from the comfort of their homes while contributing to cutting-edge insights published in leading academic journals and popular media. With the flexibility to complete studies on their own schedule, participants play an essential role in advancing behavioral science.

To participate in studies at the Virtual Lab, individuals need access to a computer, smartphone, or tablet with an internet connection. There are no strict professional requirements; however, participants must complete a profile to match with relevant studies. Depending on the nature of the research, they may be asked to answer questionnaires, interact with other participants, or respond to hypothetical scenarios. The platform emphasizes reliability and clear communication, and participation is entirely voluntary. Participants are compensated with various rewards, encouraging engagement while maintaining high standards for data quality.