Athletes Untapped is an online platform that connects parents and young athletes with vetted private sports coaches for personalized, in-person training across various sports. Founded by former college athletes Gene and Elaine Williams, the company aims to make private coaching accessible and impactful, helping athletes enhance their skills and confidence.

To become a coach with Athletes Untapped, individuals must have relevant playing or coaching experience and pass a background check. Coaches set their own rates and availability, offering flexibility in managing their schedules. The platform operates in over 25 states, including California, allowing coaches to work in their local areas. A compatible device with internet access is necessary for managing profiles and bookings.